Promote your business on the most visited sites in the world: Google Search and Maps.
3 out of 4 online customers use a search engine to find a business, and 7 out of 10 online customers made a purchase from a business they found using a search engine. Source: Google.
It’s no secret: Google My Business has become a wildly important service for local businesses. Not only does a well maintained and regularly updated Google My Business listing improve SEO, but posting promotions and upcoming events will increase your client’s customer engagement.
When a customer Googles a business, they typically look at hours of operation, location, website, and reviews. Posts that promote certain items or events for the business add to the value of having everything under the Google My Business listing; more to see, less to look for.
Through this service, you will receive:
- Four custom developed posts published to your Google My Business listing over the course of one month.
- A monthly content call with a Marketing Strategist.
- Full ownership over your Google My Business listing.
- A connection of your Google My Business listing to the platform.
Note: Google My Business posts disappear after 7 days. As per guidelines from Google, these posts should be short with highly engaging images. No links, but will likely include a sentence or two. Google My Business posts should only be used on events or promotional items. This service is not available for business categories that belong to the lodging industry like hotels, motels, guest houses, and RV sites.
Important things to note:
*Roughly 1 in 5 searches on Google are related to location. Additionally, nearly one-third of all mobile searches are related to location, and location-related mobile searches are growing 50% faster than all mobile searches. Google My Business posts not only appear in search results, but also on Google Maps. This is a massive opportunity for local businesses to promote their brand.
*Every month, there are over 5B searches on Google for restaurants, 5M for coffee shops, 1B for clothing stores, 600M for hair & beauty salons, 1B for banks, and 3B for hotels. Posting to Google My Business gives a business the opportunity to stick out from the crowd.
*By connecting Google My Business with the platform, your client can receive regular reporting on the performance of their listing. This includes how many times consumers interact with their Knowledge Panel within search results.
About Ann Rakowiecki, the Marketing Chef and the Marketing Kitchen
I work with small business owners on marketing strategy and execution. I firmly believe that a small business owner should have access to the same marketing systems and tools that the big guys have. Using data, a heaping helping of experience and a dash of intuition, I’ll help you hug your current customers and invite new customers to your business. Think about preparing a meal for family and friends… it’s like giving them a hug.
Let’s Start Cooking!
I’d like to connect with you to learn what you do and how we can work together to perfect your marketing recipe. Contact me.