Success Story: Dr. Dawg

Restaurant Grand Opening

ABOUT:  Dr. Dawg is one of my favorite success stories! It’s a fun restaurant that serves authentic Chicago street foods in Greater Milwaukee.

BACKGROUND: A part of the Milwaukee restaurant scene for over 10 years, Dr. Dawg opened its second location amid the pandemic of 2020.

THE RESULTS: A custom recipe delivered over-the-top results for both of Dr. Dawg’s locations.  A line of 100 people, 1000 new loyalty members and thousands in sales.

“I needed Ann’s help because the marketing piece of any business is so important, but I would find myself without enough time to do it successfully.

She was integral in making the Grand Opening of our Wauwatosa location a huge success. I can’t thank her enough for all the hard work and look forward to working with her for years to come.

I tell any owner, and I have, that Ann is an invaluable asset when it comes to marketing.

She allows me the time to work on my business and not have to worry about the marketing part. “

Brooke Thomson, Dr. Dawg

A Closer Look

Creating Excitement. Getting Customers. Building Momentum.

THE PROJECT

Grand Opening amid Pandemic

The PLAN

A 90 Day Marketing Plan that generated excitement and interest while maintaining safety 

the components

Television and Newspaper Features

Digital Advertising

Direct Mail

Organic Digital Media

Email Marketing


the result

Hundreds of Happy Hot Dog Lovers lined up for our Grand Opening. 

After seeing the line, dozens drove from our Tosa location to our Glendale location!

dr. dawg restaurant grand opening, wauwatosa