First impressions matter — especially in the inbox. If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter, you’re missing out on key design features that make your newsletter easy to read and act on.
Email marketing services, like Constant Contact, give you tools to create mobile-responsive emails that perfectly match your business brand. Start with a professionally designed email template. Then, customize it with the right colors and fonts, images, and links to your website and social media channels.
Want more confidence in your email design? This guide will give you the advice you need to quickly create emails that look great and deliver real results!
For every $1 spent, 38% is the average return on email marketing investment.
-Source: Direct Marketing Association, 2015
Get your Email Opened
Designing the perfect email isn’t just about finding the right images and colors for your message. Design begins in the inbox — before someone even clicks to open. Make sure you invest in what your subject line and your from and reply names are recognizable.
Get your Email Read
After someone opens your email, there are a number of factors that will determine whether or not they decide to actually read it. According to a Constant Contact survey, 75 percent of people delete emails that don’t look good on a mobile device. To get your readers’ attention, your email template and design need to look good on any sized screen.
Lead Readers to Action
There is data from millions of emails that are sent each day to better understand what works best for driving real email marketing results. Find out how you can use this information to create emails that not only get read but also lead people to take action. Limit your use of images, have one primary action, and keep your email concise.
97% of Constant Contact emails hit customers’ inboxes. Only 77% of regular email does.
When you’re ready to start creating your Email Newsletters contact The Marketing Kitchen to learn what what Constant Contat services we have available or visit our Tools and Services Page.
About Ann Rakowiecki, the Marketing Chef and the Marketing Kitchen
I work with small business owners on marketing strategy and execution. I firmly believe that a small business owner should have access to the same marketing systems and tools that the big guys have. Using data, a heaping helping of experience, and a dash of intuition, I’ll help you hug your current customers and invite new customers to your business. Think about preparing a meal for family and friends… it’s like giving them a hug.
Let’s Start Cooking!
I’d like to connect with you to learn what you do and how we can work together to perfect your marketing recipe. Contact me.
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