Nothing beats a great hamburger. I love the taste and mouthfeel of a fresh, hot char-grilled burger with cool and crispy vegetables and the blended flavors of ketchup, mustard and mayonnaise.
Here in Milwaukee we are fortunate to have a plethora of locally owned and operated burger joints and restaurants that just have outstanding burgers. Here are a few of my favorites: Kopp’s, Dr. Dawg, Dickens Grille & Spirits and Matty’s Bar & Grille.
Your and your competitors have access to the same ingredients, but what you do with them can set your restaurant apart from all the others.
Hanging your hat on your burger? Here are three ways to set your restaurant apart:
- Your Signature Burger
- Attention Getting Promotions
- Give Customers a Reason to Come Back
Your Signature Burger
You can go classic or you can go crazy with your signature burger. Even if you go classic you can still go crazy. But whatever you do – do it well – and do it well every single time. Remember, you’re putting your name on this burger. Oh – and name it something fun so people can’t forget it! Like the “I Bet You Can’t” or the “No Regrets” burger.
Attention Getting Promotions
Attention getting promotions will get publicity and are worth investing money in.
- Center promotions or publicity around National Hamburger Day or National Cheeseburger Day.
- Collaborate with a community organization like an animal rescue or food pantry to host a fundraiser but center it around your signature burger
- Got a big burger? Challenge local celebrities to challenge each other to finish it off
These are great ways for customers to remember YOUR burger and YOUR name!
Give Customers a Reason to Come Back
Create a burger club where customers come in for your signature burger five times and the sixth is 50% off. If you create a community around your food and your employees love it, so will your customers!
About Ann Rakowiecki, the Marketing Chef and the Marketing Kitchen
I work with small business owners on marketing strategy and execution. I firmly believe that a small business owner should have access to the same marketing systems and tools that the big guys have. Using data, a heaping helping of experience, and a dash of intuition, I’ll help you hug your current customers and invite new customers to your business. Think about preparing a meal for family and friends… it’s like giving them a hug.
Let’s Start Cooking!
I’d like to connect with you to learn what you do and how we can work together to perfect your marketing recipe. Contact me.
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