The restaurant industry is always changing, with more and more people using the internet to search for food and dining options. Luckily, there are numerous online marketing platforms designed specifically for restaurants to help them thrive in this competitive industry. Check out the various digital marketing tools available to restaurants and then see how the Marketing Kitchen can help you access those tools!
Digital Marketing Platforms
By aggregating restaurant marketing tactics like reviews, online ordering, and special offers into one platform, digital marketing platforms make it easy to track your campaigns and promote all of your services. Keep an eye on a few key metrics to understand where you’re performing well and what areas need some improvement. It’s important to look at things like unique visitors, page views per visitor, time spent on site, average order value, conversion rates from visits to orders—the list goes on. If this sounds confusing don’t worry, the Marketing Kitchen has a solution to help!
If you’re searching for an online marketing platform, Google Adwords is one of your best bets. Adwords provides businesses with highly targeted ads that appear based on a user’s search. With more than 1 billion people using Adwords monthly, it’s easy to see why it’s such a popular option for restaurateurs.
Facebook is a powerful social media platform for getting your restaurant in front of new customers. Most importantly, it’s easy to use and pretty affordable. If you’re looking to get started with an affordable platform that has a wide reach, Facebook advertising could be a great option for you.
If you have a limited marketing budget and are looking to get your name out there, LinkedIn advertising is a great platform. It allows you to specifically target your audience based on keywords, job titles, schools attended, companies worked at, and more. You can choose exactly who you want to be exposed to your brand and how much money you’re willing to spend doing it. If you’re really strapped for cash but need a boost in traffic quickly, I recommend starting with LinkedIn ads.
Restaurant Owner’s Marketing Suite
There are so many other platforms out there that can help your restaurant succeed! The Marketing Kitchen can help you with the Restaurant Owners Marketing Suite. It’s the best restaurant marketing solution for local and independent restaurant owners. Log on from one platform to every tool. Get the data you need to make decisions!