How can you use text message marketing to engage your customers and get more orders your restaurant? If you’re looking to get the most bang for your buck and effectively reach customers on-the-go, you’ll want to include text message marketing in your strategy. Here are some simple tips that will help make your sms marketing campaign a success.
Benefits of Text Message Marketing
The term text message marketing refers to any form of text communication made between a business and its customers, clients, or fans. Because text messages are brief (and more discreet than email), they are more likely to be read and acted upon. The immediacy of text messaging encourages action while also providing businesses with valuable information about their customers, such as their interests, preferences, buying habits, and location. This makes SMS an incredibly powerful tool for marketers.
How to Use Text Message Apps For Your Restaurant
A Step-by-Step Guide : This is a great way to reach out to your customers and prospects in new ways. Consider using a text message application for your business. Applications make it easy to design, send, and track text messages from your computer or phone. The Marketing Kitchen can help you with the application perfect for you!
Tips To Keep Customers Engaged
Texting may be one of your best tools for engaging customers. The system is quick, easy and allows you to communicate directly with each customer at a time when they’re most likely to respond. However, if not executed properly, text messaging can appear spammy and unprofessional. Here are some tips on how to ensure you’re using text message marketing in an effective way.
*Only text people who have opted into receiving messages from you
*Make sure that any text messages that you do send contain valuable content (i.e., something related to your business)
*Limit yourself to 1 – 2 text messages per week in order to avoid being annoying
*Use texting as a means of providing helpful reminders or notifications about special deals
TEXT MESSAGES HAVE AN OPEN RATE OF 98% – EMAIL HAS AN OPEN RATE OF 22%.
Text messaging is the fastest, easiest, and most convenient way to reach your customers. Text messaging can stand alone or complement your existing email marketing program. The Marketing Kitchen can manage your text message marketing campaigns. Click here to learn more!