Email marketing is an incredibly effective way to reach your customers, especially if you’re running a restaurant. Whether you’re offering new menu items, introducing new promotions, or just keeping in touch with the regulars, email marketing can help you keep your restaurant top-of-mind with customers who already love your food and service. That’s why we’ve put together this Ultimate Guide to Email Marketing for Restaurants, with tips on how to use email marketing to reach your target audience and inspire them to become paying customers in person.
Why Email Marketing?
Businesses, big and small, have long relied on email marketing as an effective tool. In fact, according to a survey by Constant Contact, 75% of companies in every industry use email marketing. But what’s even more amazing is that 94% of them report positive results. Whether you want to learn about digital marketing and growing your business via email or you want help with digital marketing strategy and tactics, we can show you how it works from top restaurants across America. Ready? Let’s dive in!
How Can I Use Email Marketing For My Restaurant? The number one rule when thinking about how to use email marketing at your restaurant is: Be creative. You don’t need much more than just simple HTML knowledge and access to some images. Even if you know nothing at all, there are plenty of free tools available that make crafting beautiful emails quick and easy. Once you begin sending out emails regularly, they become another element of your restaurant branding.
How to Use Email Marketing with Restaurant Customers
For restaurants, who are always on the go and using their smartphones, email marketing is an ideal strategy because it’s relatively low cost and very accessible. For example, with Constant Contact, you can quickly create a new email newsletter or signup campaign from your smartphone or tablet; you don’t need to be at your desk to send out a fresh round of emails—you can do so anywhere. Plus, mobile responsive templates make sure your newsletters look great no matter what type of device recipients are viewing them on. Finally, if any recipients miss important information about upcoming specials or menu changes in time for them to act on it, they can easily click through and find all the details right there in their inboxes.
Tips for the Best Restaurant Email Campaigns
Is your restaurant missing out on new business opportunities? The truth is, you probably are. According to email marketing service provider Constant Contact, restaurants miss out on $6 billion in revenue every year because they aren’t utilizing email marketing. That’s a huge amount of lost revenue! Get started today with these tips and tools for effective restaurant email campaigns. In order to really take advantage of email marketing as a restaurant owner, you need customers so how do you get customers to open emails in the first place? Make sure you invest in what your subject line and your from and reply names are recognizable. After a customer opens your email, there are a number of factors that will determine whether or not they decide to actually read it.
According to a Constant Contact survey, 75 percent of people delete emails that don’t look good on a mobile device.
Lead Customers to Action
There is data from millions of emails that are sent each day to better understand what works best for driving real email marketing results. Find out how you can use this information to create emails that not only get your customers to read but take action. Limit your use of images, have one primary action, and keep your email concise.
Need help getting an email marketing program for your restaurant? Sign up for a free advising session with The Marketing Kitchen!